Creating my Logo

 Lately I have been trying to develop my brand to match the jewellery I have been making. I wanted to have a logo that felt earthy, yet high quality. At first I designed the logo below, and although I like the use of primitive patterns which make it look almost talismanic, it's a little busy for me!

I decided I wanted to have something more simple, perhaps some text with a small botanical drawing of some seaweed. I wanted to use seaweed because not only does it relate to the seaweed and buddleia bioplastic I have been making, but it could be linked to the sea and my recycled sea glass earrings. Here are some of my seaweed drawings!

I used the knotted wrack drawing to create this logo design, and although it is more simple than the first attempt, I still didn't feel it was professional enough. 

I really like the uppercase letters of this font, and they remind me of old text printed on apothecary bottles. I think the apothecary theme suits my work well because of the scientific way that the bioplastic is made. I think it also suits the talismanic aspects of some of my jewellery. I love the logo design below because it has a lovely simplicity about it, and the font and drawing match the earthy/talismanic feel of my work.